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IDBI Bank’s JV partners Sachin Tendulkar to launch KeepMoving movement

IDBI Bank and Federal Bank’s joint venture (JV) — IDBI Federal Life Insurance Company together with its Brand Ambassador, Sachin Tendulkar has launched the KeepMoving movement which aims to redefine the idea of fitness for India.

Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness. The KeepMoving campaign will launch with short films featuring cricketing legend, Sachin Tendulkar which will encourage Indians to log onto the KeepMoving microsite – www.keepmovingindia.com.

IDBI Bank is the youngest, new generation public sector universal bank that rides on a cutting edge Core Banking platform with strong service orientation.

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