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HDFC’s arm launches new initiative ‘HeART’

Housing Development Finance Corporation’s (HDFC) wholly owned subsidiary — HDFC Capital Advisors has launched a new initiative termed ‘HeART’ that seek to promote technologies to make affordable housing more affordable.

The HDFC Affordable Real Estate and Technology (HeART) programme seeks to mentor, partner and invest in real estate technology companies that drive innovation and efficiencies within the affordable housing ecosystem. As part of the HeART initiative, HDFC Capital will provide a platform to real estate technology companies with innovative products aimed at creating efficiencies and lowering costs in each part of the development cycle of a real estate project.

HDFC Capital will also partner with leading academic institutions, industry platforms and accelerators to create an ecosystem that supports various components in the development of affordable housing and thereby make the process more efficient.

HDFC offers a whole gamut of products like loans to individuals, loans to corporates, construction finance, and lease rental discounting. The financial conglomerate has subsidiaries and associates in insurance (general and life), asset management, education finance, venture funds and banking services.

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