The initiative was launched during the 13th Conference of Central Council of Health and Family Welfare.
The initiative aims at assuring dignified, respectful and quality health care at no cost and zero tolerance for denial of services for every woman and newborn visiting the public health facility in order to end all preventable maternal and newborn deaths. It also provides a positive birth experience to both mother and infant.
Addressing the Conference, Dr. Harsh Vardhan said, government is committed to achieve the target of reducing the maternal mortality and child mortality.
Speaking to media on the sideline of the event, the Minister said, as per survey conducted in the recent past, the number of cases of blindness in the country has decreased from 0.68 per cent to 0.38 per cent.
Replying to a query on increasing cases related to mental health, the Minister said, mental health is among the high priorities of the government and policies have been framed to strengthen the mental health facility across the nation.