The quarter-final game, pitting the No. 1 seeded Americans against the host of this year’s World Cup, was considered the best matchup yet in a tournament that has generated unprecedented excitement and TV ratings for the women’s game.
The crowd that filled the square, best known for its annual New Year’s Eve celebration, watched the broadcast on the largest TV display in the world, mounted on a skyscraper at the head of the so-called Crossroads of the World.
Most of the fans in Times Square were rooting for the powerful U.S. national team, and they were not disappointed by the 2-1 final. Sitting on one of the improvised seating areas clad in a red, white and blue jersey, Alex Schnur followed the U.S. team’s every move.
Television ratings for this year’s broadcast have been strong in the United States and abroad, with a record-breaking 1.5 million supporters expected to attend the matches in France, underscoring the growing popularity of the women’s game.
Through the round of 16, ratings for this year’s women’s World Cup were up 21% compared with 2015, the year of the previous women’s World Cup, with France’s victory over Brazil earning the highest-ever ratings for a non-U.S. women’s World Cup match.