In a bid to expand its product portfolio and strengthen its presence in existing markets, Emami has reportedly planned a capital expenditure of Rs 800 crore for its agri tech business in the next four years.
The company is planning a capital expenditure of Rs 200 crore on marketing and promotion across the country for its ‘Healthy & Tasty’ brand edible oil alone. The brand currently enjoys second largest sales with 18 per cent of market share in West Bengal. Apart from West Bengal, its smallest sachet packs with a price tag of Rs 5 and Rs 10 are also available in Karnataka and Odisha with an estimated annual turnover of Rs 600 crore.
The company currently produces 4000 per day of edible oils – soybean, ground nut, mustard seed, rice bran etc. – from its existing location at Haldia in West Bengal.