The attachment of viewers to the public broadcaster has prompted the Doordarshan management to launch an online souvenir store in partnership with Amazon India.
Though there has been a flood of programming content on TV channels in the present times, DD’s reach as well as relation is with everyone.
Doordarshan has launched online souvenir store for its viewers on Amazon India so that one can easily access it.
Chairman, Prasar Bharati while launching DD souvenir store on Amazon India, said that this store is a boon for Doordarshan viewers.
DD Souvenir gallery was started on 21 June, 2018 and in view of its success and demand, India’s public service broadcaster Doordarshan has started an online store through on Amazon India platform, for selling branded articles like cup, T-shirt and Water bottles.
On this occasion, Amazon India’s Marketing Officer said that Amazon’s connect with Doordarshan brand is a matter of immense pride for Amazon.
Doordarshan is India’s first broadcaster which has started Souvenir store. Online souvenir store will not only strengthen the relation with viewers but also help in establishing Doordarshan brand value.