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Bajaj Finance reaches out to 18.6 million customers via ‘Bijli on EMI’ campaign

Bajaj Finance has reached out to 18.6 million customers pan India through the ‘Bijli on EMI’ campaign and has been successful in penetrating in tier 1 and tier 2 cities along with the metros. It has received a great response for the ‘AC on EMI and Bijli Bill on EMI’ proposition as customers all over are exploring this unique concept. The brand aims to continue engaging with its customers through various such initiatives on a regular basis to understand their requirements and craft the best suitable offers for them.

Bajaj Finance, the lending and investment arm of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 19 million customers across the country.

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