Monday , September 20 2021

Anju Modi creates for BIBA

By Siddhi Jain

New Delhi, Oct 5 (udaipur kiran) Anju Modi, the “Bajirao Mastani” and “Ram Leela” fame designer has come up with a festive collection designed for Indian wear brand BIBA. We zoom in to the collection with her.


1. How did you incorporate your unique style sense into BIBA’s clothes?

My approach to fashion, lifestyle and everything is very much wearable, practical and at the same time very feminine and confident and BIBA stands for the same thing. My aesthetics and BIBA’s aesthetics are very much on the same page. So, I realize that we should be styling for BIBA to reach the masses.

2. The festive season is approaching. What’s your guide to season’s dressing?

I think this time people should go more for the mix and match. We have many clothes in our range like anarkalis, dupattas, shararas and palazzos to be worn as a specific set for the festive season, but at the same time, it has a longer wardrobe value because you can mix and match.

You can mix the dupatta with something which you previously bought and give it a new look. And the shararas can be worn with other certain kind of kurtis or a t-shirt which again you must have bought earlier. So, this will serve you in a very longer and I would say in an economical way. And I think that’s the need of the hour now.

Be more economical, more ecological and do not spend more than necessary and make use of your garments for a longer time in your life. Keeping the same in mind, my designs are very much classic so I think it is where you can take it forward for the next 10 years.

3. What are the fashion virtues you swear by?

This is something which is not exactly my rulebook but rather my heart rulebook. My heart goes for the handloom, the India crafts and our way of traditional culture around. How I as a modern woman, how do I see them, how do I interpret it in my day to day life, I pick that up and contemporize it, but that historical, vintage and cultural flavour is always there in my designs.

4. Can you tell us more about this collection?

I realized that as a client base, everybody has to attend so many festivities in this coming season, whether it’s Diwali, wedding parties or other functions. There is a huge wedding market and these garments are very much required. Keeping this in mind, I designed a range which should be practical and affordable too.

I designed the line accordingly where it goes with the thematic parties at weddings which have those enchanted jungle kinds of look having beautiful lit candles all around. These kinds of wedding themes are created in your farmhouses or the hotel gardens.

For such enchanted evenings, I would like my girls to go visit there, feel like a princess, enjoy the whole Anarkali look, sharara look, the lehenga, the flared looks. People always have dancing and fun elements at such events, so the girls can dance around in their lehengas and shararas and flaunt the flare and be classy.

The new range from Rs 5,995 to Rs 29,950.

(Siddhi Jain can be contacted at [email protected])



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