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AMD Taking Pre-Orders for Ryzen Processor, Says It Beats Intel

AMD announced today that its new Ryzen 7 lineup of processors will launch March 2 with pre-orders starting today, Feb. 22 at 1 p.m. ET. The big deal about this launch, according to AMD, is that benchmark figures show AMD’s new eight-core processors seem to either match or outperform the best chips competitor Intel has to offer, and, for a fraction of the price.

For example, AMD cited results showing the Ryzen 7 1700X outperformed a similarly configured eight-core, 16-thread Intel Core i7-6900K in the respected Maxon Cinebench benchmark. The benchmark measured R15 multi-threaded and Handbrake-based video transcoding, as well as 4K gaming performance. Impressively, the 1700X costs only $399, while the Intel i7-6900K will run you $1,089.

That means, for the first time in more than a decade, AMD might be able to give Intel a real run for its money.

Back in the Saddle

If so, it will be about time. AMD was once a viable competitor to Intel’s CPU business, with a reputation for providing comparable performance at a much lower price point. But the company has struggled since the late nineties, as Intel’s manufacturing techniques have allowed it to produce ever higher-quality chips.

AMD launched an aggressive effort to change all that about four years ago with its Zen line of processors.

“Four years ago we began development of our ‘Zen’ processor core with the goal to deliver unprecedented generational performance gains and return choice and innovation to the high-performance computing market,” said Dr. Lisa Su, president and CEO of AMD. “On March 2, enthusiasts and gamers around the world will experience ‘Zen’ in action, as we launch our Ryzen 7 family of processors and reinvigorate the desktop computing market.”

While AMD’s prices will be well below what Intel charges, the company says it is not looking to…


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