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Adobe Unveils ‘Next Generation’ of Cloud-Based Creativity Tools

Pointing to a demand for creative business content that’s “growing like never before,” Adobe yesterday rolled out four new applications, along with numerous updates, to its Creative Cloud suite for artists, designers, photographers, and animators.

Adobe’s new cloud-based applications include Adobe XD CC for designing mobile apps and Web sites, Adobe Dimension CC for easier 2D designing of 3D products to be launched in the real world, Character Animator CC for animating still images, and an Adobe Photoshop Lightroom CC service. The company is also bringing new features and capabilities to existing flagship offerings such as Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC.

Unveiled yesterday at the annual Adobe MAX conference running Oct. 18 and 19 in Las Vegas, the updates were developed in collaboration with designers, photographers, and others working on creative content for business and other uses, Adobe said. Another new offering, AdobeLIVE, is designed to enable members of Behance, Adobe’s online creative community, to share live-streamed content for education and inspiration.

AI Brings ‘Profound Paradigm Shift’

Adobe developed its Creative Cloud updates with three goals in mind, according to Bryan Lamkin, the company’s executive vice president and general manager of digital media. Those goals included enabling creativity with a “truly modern approach,” improving cross-platform access to creativity tools and resources, and integrating artificial intelligence (AI) capabilities for faster, easier design and creation through Sensei, Adobe’s AI.

“With the AI revolution emerging as one of the most profound technological paradigm shifts, we’re embracing it with Adobe Sensei to amplify human creativity and intelligence,” Lamkin wrote yesterday in a blog post. “By blending the art of creativity with the science of data, Adobe Sensei will help free you from mundane tasks and unleash your creativity.”

Available now, updates to Adobe’s existing Creative Cloud offerings will be followed…

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