Aditya Birla Fashion and Retail’s menswear brand — Peter England has joined forces with the champions of Chennai Super Kings to celebrate the fashion extravaganza ‘Great Fashion at 999’. The latest campaign highlights the brand’s offering of different styles across categories starting from Rs 999.
This consolidates the brand’s commitment to contemporary, smart, casual style at an attractive price point. The campaign features a new TVC released by the brand starring the maestros of Chennai Super Kings, Dwayne Bravo and Ravindra Jadeja along with Mahendra Singh Dhoni.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company’s brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.