Anheuser Busch InBev (AB InBev) has signed an agreement with Indian Hotels Company (IHCL), to launch a premium chain of microbreweries within its marquee hotels across key locations in India. This collaboration is worth Rs 150 crore with plans to open 15 microbreweries over the next 5 years.
This exclusive partnership will leverage the collective strengths of the two leading companies to shape the future of quality craft beer in India.
Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and recognized as one of Asia’s largest and finest hotel company. It operates in the luxury, premium, mid-market and value segments of the market.