E-commerce or online store business has experienced its heyday in the last few years, and it seems that its success can’t be stopped in its tracks in the foreseeable future. In 2021, it’s projected that global retail e-commerce sales will amount to 4.8 trillion US dollars.
This growth is not cold statistics because, in our everyday lives, we can see and feel the changes that e-commerce brings. Since its advent, e-commerce has met the changing needs of buyers and sellers around the world, and it has made shopping a lot more convenient.
If you’re an owner of an online store business or an avid online shopper, you should keep updated with the trends in the world of e-commerce. Do you want to know what those e-commerce trends are? Read on below.
Artificial Intelligence and Chatbots
Perhaps you’re not behind with Artificial Intelligence (AI) news and stuff going around right now. Well, some online stores today and many among them in the future are going to take advantage of the capabilities of AI in streamlining their e-commerce operations and improving the overall experience of consumers.
AI assistants can do some of the tasks that humans typically do, such as managing customer inquiries and handling inventory. This capability of AI assistants can free up a significant amount of your time and help you focus on other aspects of your business.
Digital assistants and chatbots can also learn from the various processes of your e-commerce business operations to better meet your expectations and enhance the customer experience.
The Rise of Voice Search
The popularity of voice search can impact e-commerce or online stores. That’s why if you’re into the e-commerce business, you should optimize your content for voice search.
As per Google’s new guidelines, it’s advisable to include more textual content for voice search optimization. The textual content can appear in knowledge graphs and rich snippets.
You must also use voice-enabled buttons since most of the consumers will use smart speakers when shopping. You can also create an e-commerce app for voice assistants to make it easy for your customers when they do their shopping.
Interactive and Engaging Product Visualization
Many of the online shoppers today want to know better the product they’re buying before deciding to buy it. Thanks to technologies, such as 3D imaging, augmented reality (AR), and virtual reality (VR), you can now see, feel, and hold the product that you want when buying online.
Such new technologies provide a more interactive and engaging product visualization for consumers. In this way, they won’t hesitate to buy items in online stores, and they will be more satisfied with their online shopping experience and purchase.
Product Delivery Using Drones
In the US, Amazon has begun using drones when delivering products to its customers. Using Google Maps, the Amazon drones can search for the easiest route to deliver the items to consumers.
Experts say that the use of drones in product delivery will grow in the coming years. If you want to keep ahead of the competition, you should take note of this trend for you to be successful in the e-commerce business.
More Payment Methods Will Be Available
Online stores like thewatchcompany.com are using alternative payment methods such as digital payment options to cater to the needs of their customers. Nowadays, some e-commerce businesses also allow their customers to pay using cryptocurrencies. There are also digital wallets, Kodak coin for photographers, musicoin for musicians, etc.
The increase in the number of available payment options is a positive trend to make the payment process more convenient for online shoppers. In the coming years, we can expect that more payment options will be available.
Social Influencers Will Increase Sales
If you want to bring more sales into your e-commerce business, you should start hiring social media influencers. Social influencers have considerable social media following, most of them millennials who are also online shoppers.
Aside from the fact that social influencers have a huge following, they are also not too pricey compared to A-list celebrities. So you must take advantage of this trend to boost your e-commerce sales.
E-commerce will keep on growing as more and more people tend to buy products online. So, if you have an online store, you should always watch out for the e-commerce trends to keep you ahead of the competition. You can take notes of the list of trends above for that purpose.