While Twitter’s user base hasn’t grown as rapidly as those of competing social media sites, including Facebook, growing revenue has been an even bigger challenge. That appears to be why it’s considering a new way to bring in money: charging “power users” for a premium service with more advanced analytics and other tools.
Some users of Twitter’s TweetDeck dashboard have received a survey looking to “assess the interest in a new, more enhanced version” of the tool, which enables searches, filtering and other customized insights into tweets, messages, mentions, and lists. TweetDeck was a standalone app that was acquired by Twitter in 2011 for around $40 million.
Different users reported receiving surveys with various proposed prices for a premium TweetDeck service, with options ranging from $4.99 to $19.99 per month. For now, it doesn’t appear a paid option would apply to the more widely used general Twitter service.
‘More Powerful Tools’ for Professionals
Twitter user Andrew Tavani claimed a “scoop” in a tweet yesterday about the survey. He included screenshots of the survey text and a proposed TweetDeck dashboard.
“Twitter is considering offering a more advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter,” according to the screenshot of the survey screenshot.
In addition to tools for alerts, trends and activity analysis, the proposed premium TweetDeck service would also offer “extra features such as advanced audience insights & analytics, tools to monitor multiple timelines from multiple accounts and from multiple devices, including mobile, all in an ad-free experience,” the survey noted.
More Product Tweaks Likely
Twitter, which reported 319 million monthly active users as of February and marked its…