Over just two days last week, Samsung received 550,000 pre-orders for its new Galaxy S8 smartphone, which is set to hit the U.S. market on April 21. Citing industry sources, Business Korea yesterday reported that the number of Galaxy S8 pre-orders coming in Friday and Saturday was 5 1/2 times higher than pre-orders for the Galaxy S7.
The publication added that Galaxy S8 pre-orders also outpaced those for last year’s fire-prone and recalled Galaxy Note 7, which had a record 400,000 pre-orders.
Announced at the end of last month, the new Galaxy S8 and S8 Plus are the latest iteration of Samsung’s flagship smartphone. Priced starting at $720 for the 5.8-inch S8 and $840 for the 6.2-inch S8 Plus (pictured above), the new devices are being positioned as premium phones designed to compete with Apple’s iPhone 8, which is expected to come out this fall.
Samsung’s Q1 Sales Top Apple
After coming in behind Apple during the fourth quarter of last year, Samsung grabbed the top spot in global smartphone market share in the first quarter of 2017, according to a report released today by the Taiwan-based market research firm TrendForce. However, the report attributed most of Samsung’s strong performance to its low-end and mid-range smartphones, rather than its premium devices.
“The economically priced, high-performing Galaxy J series sustained Samsung’s shipments and contributed significantly to the expansion of the brand’s overall smartphone production volume,” TrendForce reported. However, the report offered a more muted forecast for Galaxy S8 sales.
“[T]he high-end model is expected to make limited sales contribution because the buzz surrounding the next-generation iPhone devices is dampening demand for products from non-Apple vendors,” TrendForce noted.
Leaks and rumors surrounding Apple’s iPhone 8, which is likely to launch in September, indicate that phone could share some of the same features seen…