Parag Milk Foods has expanded its product range with the launch of ‘Slurp’, a mango fruit milk juice, as part of plans to become one of the largest FMCG dairy organizations. With this, the company has entered into Rs 8,000 crore mango juice segment and it is entering into this segment after conducting research for the last 18 months in Chennai, New Delhi, Mumbai and Kanpur.
Slurp, made from mangoes, with a dash of milk, fits the bill. The product will be available in 4,000 retails outlets across the four cities.
Mango flavour leads the Rs 7,100-crore fruit-juice market, which is part of the Rs 10,000 crore beverage category. The fruit-drink market is growing at 27 per cent every year.
Parag Milk Foods is one of the leading manufacturers and marketers of dairy-based branded foods in India. It manufactures a diverse range of products including cheese, ghee, fresh milk, whey proteins, paneer, curd, yoghurt, milk powders and dairy based beverages targeting a wide range of consumer groups through several brands.