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Marico aims 10% of sales from e-commerce route: Report

Marico is reportedly aiming to garner 10 per cent of its top-line from e-commerce. Having acquired a 35 per cent stake recently in Ahmedabad-based start-up Beardo, the FMCG major will be relying on such acquisitions to give a boost to its online sales in categories such as premium male grooming and hair fall.

While Marico may be reaching to 4 million outlets through direct and indirect distribution, e-commerce will get treated as an additional distribution arm.

Marico is a consumer products company operating in the beauty and wellness space. The company’s principal products include edible oils and value added hair oils.

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