Lux Industries is reportedly planning to enter into the woman’s lingerie category to drive better margins in the hosiery segment. The company will be extending its woman’s legging brand Lyra into lingerie and pitting itself against domestic players like Lovable in the mid-market segment.
The Kolkata-based company entered the woman’s segment with its Lyra brand about four years ago and had roped in actor Prachi Desai as its brand ambassador. It has set a revenue target of Rs 30 crore in the first year from the lingerie category.
Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.