In what could damage Twitter’s popularity, Google is now allowing US musicians to post updates directly to its Search result pages.
This update is an expansion of the Posts on Google feature that the company first rolled out for big companies and celebrities in 2016, and included local businesses last year.
“Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the Web,” is how Google describes the feature.
The updates would show up inside musicians “Knowledge Panel” – a card that pops up and displays information when a user searches for famous people in Google Search.
Any musician, whose search result has a Knowledge Panel, meets the criteria to post the updates in the form of images, videos, GIFs and text.
When a user searches for a musician, Google automatically generates content like YouTube videos and biographical information.
These posts would show alongside that information of the musician.
Musicians can also get the “Blue Tick” that would verify that the posts are truly from the artist.