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Google Cuts Pixel Phone Price, Facing Commercial Suicide?

Ahead of the expected October launch of its second-generation Pixel smartphones, Google is dropping the price on current models (pictured above) by up to $200. The discount is presumably to clear inventory for the Pixel 2 and Pixel 2 XL, but their future is also in doubt. At least one industry watcher predicts “serious problems ahead” for the new models.

Announced by Google yesterday, the latest promotion cuts the cost of last year’s Pixel by $125 and reduces the cost of the larger Pixel XL by $200. Buyers of either phone will also be able to add Google’s Daydream View virtual-reality headset for no extra cost. Google said the offer will continue “while supplies last.”

In the meantime, recently leaked images show the new Pixel 2 and Pixel 2 XL are not expected to feature several of the latest design elements that are appearing on competing devices. One “missing” design element is a nearly bezel-free front display like the one on the Samsung Galaxy S8, which was released in April. The 10th-anniversary iPhone, anticipated to launch by the end of the year, is also expected to be bezel-free.

Front Bezels, Single Rear Camera Remain

The new promotion on last year’s Google smartphones brings the starting price down to $524 for the Pixel and $569 for the Pixel XL. Meanwhile, the Pixel 2 and Pixel 2 XL are expected to arrive with a “premium” price-tag similar to that of a new Samsung Galaxy or Apple iPhone, according to comments made earlier this year by Google senior vice president of hardware Rich Osterloh.

However, this year’s Pixels appear likely to forego their competitors’ “increasingly-common flagship features,” noted mobile tech writer Evan Blass, who has published numerous accurate leaks about other devices in the past.

On Friday, Blass posted a leaked photo that purports to show…


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