Discovery Communications and Scripps Networks Interactive have reached an $11.9-billion deal to combine, a move aimed at creating a bulwark to withstand the challenges facing the television industry.
The proposed marriage of the two cable programming companies comes after two failed attempts to merge. However, this time the companies were spurred to combine because it has become increasingly difficult for medium-sized independent media firms to stand on their own.
The Discovery-Scripps combination would create a more formidable entertainment company, one with several must-have cable TV channels.
Both Scripps — which boasts such popular lifestyle channels as HGTV, Food Network, Cooking Channel and Travel Channel — and Discovery have been grappling with lower TV ratings and increased competition for viewers. Consumers have been dropping their pay-TV subscriptions in favor of lower-cost digital streaming options, including Hulu, Netflix and Amazon.com.
Those subscriber defections threaten a key source of revenue. Television distributors pay affiliate fees for the rights to carry Scripps’ and Discovery’s channels, and the fees are calculated based on the number of subscribers that receive the channels.
Discovery includes Animal Planet, Discovery, TLC, the crime channel ID (Investigation Discovery) and a stake in the Oprah Winfrey Network. The largest individual voting shareholder of the company, based in Silver Spring, Md., is cable mogul John Malone, who now lives on a sprawling ranch in Colorado.
Competitor Viacom Inc., controlled by the Sumner Redstone family, was said to also be vying for Scripps.
Mid-sized programming companies such as Viacom, Discovery and Scripps have been at a disadvantage compared with larger entities such as NBCUniversal, Walt Disney Co. and 21st Century Fox. The major companies have numerous popular TV channels and significant clout with pay-TV distributors, including Charter Communications and DirecTV.
Currently, Discovery and Scripps heavily rely on their ability to negotiate favorable deals with pay-TV operators, but their leverage has diminished…