Under a new strategic agreement, Dell Technologies plans to expand its use of Salesforce’s cloud-based CRM (customer relationship management), sales and marketing apps to its global salesforce of nearly 40,000.
Announced Wednesday, the Dell-Salesforce deal extends the relationship the two companies have had for years. It will also give Dell customer contact centers around the world new access to Service Cloud Einstein, Salesforce’s artificial intelligence platform for customer service.
As part of their expanded partnership, Salesforce and Dell will also use Dell Boomi so they can share large volumes of data via the cloud. Boomi, which was acquired by Dell in 2010, provides an integration-as-a-service platform for connecting apps and data.
‘No Bigger Transformation’ than Dell’s
“Every company’s going through a dramatic digital transformation today, but I don’t think any company is going through a bigger transformation than Dell,” Salesforce CEO Marc Benioff said Wednesday in a televised interview with CNBC.
In the same interview, Dell chairman and CEO Michael Dell (pictured above) noted that the newly extended partnership will not only help support his company’s salesforce but its global network of around 200,000 channel partners as well.
Once publicly traded, Dell went private in 2013 and has since merged with EMC in a $60-billion-plus transaction described as the biggest tech deal in history. Following the merger, which was completed last year, the combined company was rebranded as Dell Technologies.
“Dell has been a critical relationship for us to build our own infrastructure,” Benioff told CNBC. “This is transformational for our industry . . . and that’s why I’m so excited about Dell and Salesforce coming together to create a digital transformation not just for Dell but for all of our hundreds of thousands of customers.”
New AI Capabilities for CRM
Launched in February, Salesforce’s Service Cloud Einstein uses artificial intelligence to…