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Axis Bank’s arm unveils trading through voice commands on AxisDirect mobile app

Axis Securities, a wholly owned subsidiary of Axis Bank has introduced first of its kind trading through voice commands on AxisDirect mobile app. AxisDirect is the flagship brand of Axis Securities that offers online investment platform for retail customers. This new trading through voice command facility is available on iOS and Android platforms.

AxisDirect endeavours to provide simplified investing experience to the clients. Through the voice command feature the trading experience is simplified further as it cuts down on time taken for transacting and navigating.

AxisDirect is the first to offer voice commands feature to the mobile app users to place trades and access various features like Get Quote, Portfolio, Order Book, Trade Book, Limits etc. With over 4 lakh mobile app downloads, AxisDirect mobile app adoption is one of the best in the industry with over 30% of customers transacting through the mobile app. The simple yet powerful features have been instrumental in its success.

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