Currently, the U.S. market for education-focused devices is dominated by Google’s Chromebooks. But Apple, which has also targeted schools with a variety of offerings, appears likely to make a new attempt to challenge Google’s position when it announces a new product during a “field trip” to Chicago tomorrow.
At the event, set to take place at 10 a.m. Central Time at Chicago’s Lane Tech College Prep High School, Apple will unveil “creative new ideas for teachers and students,” according to an invitation the company sent on Friday. The agenda is expected to include news about a low-cost iPad for education as well as an announcement about new Apple software designed for school use.
Apple, which normally unveils new products at its Cupertino, Calif., headquarters, last held an off-site education event six years ago in New York City. In December, the company announced it was working with the city of Chicago to bring its Everyone Can Code program to public school students.
Low-Cost iPads as Chromebooks Alternative?
Despite a number of education-focused initiatives, Apple has struggled to establish a strong foothold for its devices in schools. In fact, Google’s Chrome operating system has grown over the past few years to achieve a 58 percent share of the K-12 mobile computing market in the U.S., according to research released by Futuresource Consulting earlier this month.
“The strong combination of affordable devices, productivity tools via G-Suite, easy integration with third party platforms/tools, task management/distribution via Google Classroom and easy device management remains extremely popular with US teachers and IT buyers alike,” Futuresource reported on March 2. “The rise of Chromebooks has also set new industry benchmarks with regards to average device pricing, with prices reaching as low as $120 on certain projects.”
Apple’s event in Chicago tomorrow could herald the arrival of an entry-level iPad…